Leverage is probably one of the greatest known concepts to people, at least in temporal terms. Correctly using leverage is what propels people toward the goals they might not be able to achieve by themselves. What is so amazing about this concept is that it can be used in an almost infinite number of ways. In this case, it should be obvious that we're going to talk about leverage for business and marketing. Work on building a habit about looking at the business universe in terms of the best ways to both apply and use leverage.